A PPC audit is a structured, in-depth review of your paid advertising campaigns to determine whether your budget is delivering measurable results.
For law firms and estate agencies, where cost per client or instruction directly impacts profitability, even small inefficiencies can result in significant wasted spend. A strategic PPC audit examines campaign structure, keyword targeting, ad messaging, bidding strategy, budget allocation and conversion tracking to identify performance gaps.
We assess whether your campaigns are aligned with commercial objectives — not just clicks or impressions. That includes reviewing high-intent search terms, negative keyword strategy, location targeting and landing page effectiveness to ensure your ads are attracting the right enquiries.
The outcome is clear, actionable insight. You’ll understand what’s working, what’s underperforming and where immediate improvements can be made to reduce wasted budget and improve cost per client or instruction.
Regular PPC audits ensure your campaigns remain competitive, efficient and aligned with growth — particularly in high-value, competitive markets like legal and property services.
The frequency of a PPC audit depends on the size of your ad spend, campaign complexity and the competitiveness of your market. For law firms and estate agencies operating in high-value, competitive sectors, regular reviews are essential to ensure campaigns remain efficient and commercially aligned.
PPC should not be treated as a “set and forget” channel. Ongoing evaluation ensures budgets are allocated correctly, new opportunities are captured and underperforming elements are addressed before they impact cost per client or instruction.
For smaller or moderately structured accounts, a comprehensive PPC audit is typically completed within one to two weeks. Larger or more complex campaign structures — particularly those with extensive keyword sets, multiple locations or layered targeting strategies — may require additional time to ensure a thorough and accurate review.
Every audit is designed to deliver clear, actionable insight. We analyse campaign structure, keyword intent, bidding strategy, budget allocation, conversion tracking and landing page performance to provide commercially focused recommendations — not generic reports.
Throughout the process, we maintain direct communication to ensure the audit reflects your firm’s objectives and market position. The result is a structured, data-driven roadmap for improving performance, reducing wasted spend and strengthening overall return on investment.
Schedule a free PPC audit consultation and gain clear, actionable insight into how your campaigns can generate more clients and instructions at a lower cost.
Ready to improve the performance of your PPC campaigns? Bryson Digital delivers structured, data-driven PPC audits designed to reduce wasted spend and strengthen return on investment.
You’ll receive clear, actionable insights and tailored recommendations focused on measurable outcomes — not vanity metrics. If you’re looking to optimise your Google Ads and generate more cost-effective enquiries, schedule a consultation to discuss your campaign performance in detail.
Ready to take the next step? Whether you already have concerns about your PPC performance or simply want an independent review, we’ll assess your current campaigns and provide clear, commercially focused recommendations.
We’ll take the time to understand your objectives, answer your questions and outline a structured audit plan — with no obligation and no pressure.
Got questions about PPC audits? Here are some of the most common things we get asked. If you’re still unsure about anything, just get in touch — we’re happy to help.
Yes, by identifying underperforming keywords, irrelevant traffic, and inefficient bids, a PPC audit can help reduce wasted spend and improve cost efficiency.
Depending on the account size and complexity, an audit can take anywhere from a few hours to several days.
It depends on your account size and activity, but typically every 3 to 6 months is recommended. Larger or more active accounts may benefit from monthly audits.
An audit usually covers account structure, keyword analysis, ad copy, bidding strategy, quality score, conversion tracking, audience targeting, and landing page relevance.
You receive a detailed report outlining findings and recommendations, followed by an implementation plan to optimize your campaigns for improved results.
Regular audits help uncover wasted spend, improve campaign structure, enhance targeting, and boost ROI by optimizing keywords, ads, and bidding strategies.
