Strategic PPC Review for Law Firms Serious About Growth
We carry out detailed PPC audits for law firms that are already investing in paid search and want stronger performance, better quality enquiries, and improved return on ad spend.
Working within the legal sector, we understand the commercial pressures, high cost-per-click environment, and regulatory considerations that come with advertising legal services. Campaigns running through platforms such as Google Ads and Microsoft Advertising require precise structure and ongoing optimisation to remain profitable — particularly in competitive practice areas.
We examine account structure, keyword strategy, negative keyword coverage, ad messaging, geographic targeting, device performance, conversion tracking, and landing page effectiveness. We also review how campaigns are segmented by practice area to ensure stronger control over spend and clearer performance visibility.
In legal PPC, small inefficiencies can have a significant financial impact. High-cost keywords in areas such as family law, litigation, personal injury, and employment law leave little room for error. Our audits identify exactly where performance is leaking and where opportunities exist to scale profitably.
We don’t provide generic marketing feedback. We deliver commercially focused insights tailored specifically to law firms — helping you reduce wasted spend, increase qualified enquiries, and build a more efficient, scalable paid search strategy.
Schedule a strategy call with us to uncover missed opportunities, eliminate wasted spend, and identify exactly how your law firm’s PPC campaigns can generate more high-value client enquiries
Got questions about our PPC Audits? Here are some of the most common things we get asked. If you’re still unsure about anything, just get in touch — we’re happy to help.
Yes, by identifying underperforming keywords, irrelevant traffic, and inefficient bids, a PPC audit can help reduce wasted spend and improve cost efficiency.
Depending on the account size and complexity, an audit can take anywhere from a few hours to several days.
It depends on your account size and activity, but typically every 3 to 6 months is recommended. Larger or more active accounts may benefit from monthly audits.
An audit usually covers account structure, keyword analysis, ad copy, bidding strategy, quality score, conversion tracking, audience targeting, and landing page relevance.
You receive a detailed report outlining findings and recommendations, followed by an implementation plan to optimize your campaigns for improved results.
Regular audits help uncover wasted spend, improve campaign structure, enhance targeting, and boost ROI by optimizing keywords, ads, and bidding strategies.
