Accurate data is the foundation of profitable marketing. We make sure yours is right.
At Bryson Digital, we believe marketing decisions for estate agencies and law firms should be driven by reliable data, not assumptions.
Too often, firms invest heavily in Google Ads, SEO or paid social campaigns only to discover that enquiries, valuation requests or consultation bookings are not being tracked correctly. When tracking is incomplete or inaccurate, reporting becomes misleading, optimisation decisions are flawed and marketing budgets are allocated based on guesswork rather than evidence.
Our conversion tracking service ensures every meaningful action on your website is recorded properly and attributed accurately. That includes valuation form submissions, contact enquiries, phone calls, appointment bookings and key engagement actions that indicate strong intent.
We implement a robust tracking framework that gives you complete clarity over where your instructions are coming from. Campaign performance can be measured with confidence, cost per enquiry can be assessed accurately and budget can be directed towards the channels generating the strongest return.
For property and legal firms operating in competitive local markets, this level of precision is not optional. It is essential. When your data is correct, every marketing decision becomes more informed, more accountable and more profitable.
Modern tracking setups are more complex than ever. With GA4, Google Tag Manager, evolving privacy regulations, consent requirements and multiple advertising platforms all working together, it is increasingly easy for tracking to break. In many cases it appears to be working, while quietly feeding inaccurate data into campaigns.
For estate agencies and law firms, this can have serious consequences. We frequently see tracking configured incorrectly, with conversions firing on low value actions such as page views or button clicks rather than genuine enquiries. In other cases, valuation requests, phone calls or consultation bookings are not being tracked at all, or are being counted twice.
Advertising platforms then optimise towards the wrong signals. Campaigns may be driving traffic that looks successful on paper but fails to produce quality instructions. Cost per enquiry figures become distorted, return on investment appears stronger than it really is, and budgets are allocated based on misleading performance data.
We also regularly find discrepancies between CRM systems and reported analytics data. When recorded enquiries or signed instructions do not match what platforms claim to have generated, it creates uncertainty and undermines confidence in marketing performance.
These issues are not just technical details buried in a dashboard. They directly influence cost per instruction, budget allocation and overall profitability. If your data is wrong, every optimisation decision that follows is built on unstable foundations.
Book your free consultation and discover how accurate conversion tracking can help your estate agency or law firm measure every valuation request, legal enquiry and instruction with confidence.
At Bryson Digital, we treat conversion tracking as a core part of your growth strategy, not a technical afterthought.
Before implementing any tracking, we take the time to understand how your estate agency or law firm generates instructions. We identify which actions genuinely matter, whether that is valuation requests, consultation bookings, phone enquiries or completed contact forms. We also analyse how potential clients move through your website, from initial search to completed enquiry.
From there, we design a tracking structure that reflects real commercial outcomes rather than surface level engagement metrics. The focus is always on measuring the actions that lead to signed instructions, not vanity signals that look impressive but add little value.
Each setup is implemented using best practice methods across Google Tag Manager, GA4, Google Ads, Meta and relevant CRM systems. This ensures data flows accurately from the first interaction through to recorded enquiry and, where possible, into your internal systems. Attribution is aligned correctly so you can see which channels are genuinely driving work.
Once implemented, every element is rigorously tested and validated. We document the setup clearly, giving you full visibility and confidence in the data you are reviewing. When your reporting is accurate, optimisation becomes more precise and scaling becomes more controlled.
The result is not just better reporting. It is a reliable data foundation that supports smarter marketing decisions, lower cost per instruction and more predictable growth for your firm.
Ready to gain full clarity over your marketing performance?
Whether you already suspect tracking issues or simply want reassurance that every valuation request and legal enquiry is being recorded accurately, we would welcome the conversation. We will take the time to understand your estate agency or law firm, review your current setup and identify where data may be misleading or incomplete.
You will receive clear, commercially focused advice and a tailored plan to ensure your tracking supports better decisions and stronger return on investment. There is no obligation and no pressure, just practical guidance designed to help you measure and grow with confidence.
Got questions about coversion tracking? Here are some of the most common things we get asked. If you’re still unsure about anything, just get in touch — we’re happy to help.
