Reality: Digital marketing is not a replacement for traditional marketing; it’s a complementary strategy that works best when used in conjunction with traditional marketing tactics. For example, a business may use print advertising to promote a new product and use digital marketing to target a specific demographic and drive traffic to their website.

In conclusion, digital marketing is a powerful tool that can help businesses reach their target audience and drive traffic to their website. However, it’s important to have realistic expectations and understand that digital marketing is a long-term strategy that requires ongoing investment and optimisation. By setting realistic goals and working with experienced professionals, businesses can maximise the benefits of digital marketing and achieve long-term success