In today’s competitive digital landscape, Facebook Advertising offers estate agencies and law firms a powerful way to reach potential clients. With billions of active users, Facebook allows your firm to appear in front of people who are most likely to require your services — whether that’s property valuations, conveyancing, family law advice, or other legal enquiries.
Facebook’s advanced targeting capabilities mean your adverts can be tailored by location, service type, demographics, and user behaviours, ensuring your budget reaches the right audience at the right time. This precision helps you connect with motivated prospects rather than passive users.
The platform supports a variety of ad formats — from images and videos to carousel ads — allowing you to showcase properties, highlight legal services, or tell your firm’s story in a compelling way. Combined with Facebook’s analytics tools, you can measure engagement, track enquiries and optimise campaigns for maximum return on investment.
Whether your goal is to generate more valuation requests, attract legal enquiries, or increase awareness of your firm in key local markets, Facebook Advertising provides a flexible, targeted and measurable way to turn online engagement into real business instructions.
Facebook Advertising is a powerful tool for estate agencies and law firms looking to reach the right audience at exactly the right time. It allows your firm to connect with motivated prospects who are actively seeking property services, legal advice, or conveyancing support, helping turn online engagement into real instructions.
For local estate agencies, Facebook Ads can increase visibility within target towns, postcodes, or service areas, attracting new sellers, buyers, and landlords. Legal firms benefit by promoting specific services such as family law, probate, or conveyancing to highly relevant audiences, increasing enquiries from those most likely to convert.
The platform’s precise targeting capabilities are particularly valuable. Demographic targeting ensures your adverts reach the right age groups, professional segments, or household types. Geographic targeting allows campaigns to focus on the areas your firm serves, from local neighbourhoods to multiple office locations. Interest and behavioural targeting enables messaging to be directed at people who have shown intent related to property or legal matters, while Custom Audiences and Lookalike Audiences let you reach past clients, warm leads, and new potential clients who share similar characteristics.
This level of granularity allows your campaigns to be highly personalised, showing the right message to the right person at the right time. Whether it’s promoting a newly listed property, a free valuation offer, or a specific legal service, Facebook Ads make it possible to generate engagement that converts into measurable enquiries.
With advanced reporting and analytics, you can track how many people interacted with your ads, clicked through to your website, or submitted a form. This ensures every pound spent is accountable and optimised to deliver the highest return, giving your estate agency or law firm a clear, data-driven path to winning more instructions.
Book your free consultation and discover a tailored Facebook Ads strategy designed to generate more valuations, legal enquiries, and signed instructions for your firm.
The cost of advertising on Facebook for estate agencies and law firms depends on a variety of factors, making it a flexible platform that can be scaled to your firm’s objectives and budget.
One of the main factors is your campaign objective. Whether you want to raise awareness of your services, drive traffic to property listings, or generate valuation and legal enquiries, different objectives can result in varying costs. The bidding strategy you choose — such as cost per click (CPC) or cost per thousand impressions (CPM) — also affects overall spend.
Your target audience plays a key role in cost determination. Highly specific audiences, such as people in particular towns or postcodes, or those interested in property or legal services, may have higher costs per click because multiple firms may be competing for the same prospects. At the same time, Facebook rewards ads that are relevant and engaging. Well designed creative and compelling messaging can lower costs and improve results.
Ad placement is another consideration. Facebook offers placements across the News Feed, Instagram, Messenger, and the Audience Network. Popular placements, like the News Feed, tend to be more competitive and therefore slightly higher in cost, while other placements may be more cost-effective depending on your audience.
Location targeting and market competitiveness also impact costs. Advertising in larger urban centres or high-demand property and legal markets may carry higher costs, while smaller towns may be less competitive. Seasonal trends and market demand also play a role, with costs rising during peak periods such as property season or key legal deadlines.
Understanding these variables allows your estate agency or law firm to budget effectively, optimise campaigns for maximum return, and ensure that every pound spent on Facebook Ads contributes to generating enquiries and instructions.
Ready to turn Facebook engagement into measurable instructions?
Whether you have a clear campaign goal or just an idea, we’d love to hear about your estate agency or law firm. Our team will take the time to understand your target locations, priority services, and growth objectives before recommending a tailored Facebook Ads strategy.
You will receive clear, commercially focused advice and a customised plan designed to generate more valuations, legal enquiries, and signed instructions. There is no obligation and no pressure, just practical guidance to help your firm make the most of Facebook Advertising.
Got questions about Facebook Ads? Here are some of the most common things we get asked. If you’re still unsure about anything, just get in touch — we’re happy to help.
Yes, Facebook Ads Manager allows you to run ads on both Facebook and Instagram platforms.
By using Facebook’s detailed targeting features like age, gender, interests, behaviors, location, and custom audiences.
Costs vary depending on bidding strategies, audience size, ad relevance, and competition, with budgets starting as low as a few dollars a day.
Regularly refreshing your ads every few weeks helps avoid ad fatigue and maintains engagement.
