Google Ads Search places your estate agency or law firm directly in front of people who are actively searching for your services.
Whether someone is looking for a conveyancing solicitor, a family law specialist, a property valuation, or an estate agent in a specific town, Google Ads allows you to appear at the exact moment intent is highest. You are not interrupting passive audiences. You are capturing demand that already exists.
For property and legal markets where competition is strong and local visibility is critical, this level of targeting is powerful. It ensures your firm is seen before competitors when potential clients are ready to take action.
Because Google Ads operates on a pay per click model, you only pay when someone engages with your advert. That makes it highly measurable and commercially accountable. Every click can be tracked, every enquiry attributed, and every campaign refined to improve cost per lead and return on investment.
When managed strategically, Google Ads does not just generate traffic. It generates valuation requests, consultation bookings, and qualified enquiries from people actively looking for your services.
For estate agencies and law firms, Google Ads is not just another marketing channel. It is a direct route to clients who are actively looking for your services.
When someone searches for a conveyancing solicitor, a divorce lawyer, a probate specialist, a property valuation, or an estate agent in a specific town, they are demonstrating clear intent. Appearing at the top of Google at that exact moment positions your firm in front of people who are ready to enquire.
Google Ads allows precise control over who sees your adverts. Campaigns can be targeted by location, service type and search intent, ensuring your budget is focused on the towns, postcodes and practice areas that matter most to your firm. This is particularly important in competitive local markets where visibility can directly influence instruction levels.
Because the platform operates on a pay per click model, you only pay when someone actively engages with your advert. Every click can be tracked, every enquiry measured and every pound of spend assessed against return. This level of accountability makes Google Ads one of the most commercially transparent marketing channels available to property and legal firms.
The platform also allows campaigns to be structured around specific objectives. That may mean separate campaigns for valuations, landlord services and sales instructions, or distinct campaigns for conveyancing, family law or commercial services. This structure ensures messaging, landing pages and budgets are aligned to generate the highest quality enquiries.
Most importantly, Google Ads provides live performance data. We can see which keywords generate instructions, which locations convert best and where budget should be increased or reduced. That insight allows continuous optimisation so campaigns improve over time rather than remaining static.
When managed strategically, Google Ads does not simply increase visibility. It becomes a predictable source of valuation requests and legal enquiries, giving your firm a measurable competitive advantage.
Book your free consultation to uncover exactly how your estate agency or law firm can generate more qualified enquiries and maximise return from Google Ads.
Google Ads allows your estate agency or law firm to appear prominently when potential clients are actively searching for your services. By bidding on carefully selected, high intent keywords, your firm is positioned at the top of search results at the exact moment someone is looking for a valuation, a conveyancing solicitor, a family lawyer or another specialist service.
This is intent led advertising. You are not pushing messages to passive audiences. You are capturing demand from people who are already motivated to act.
Advanced targeting features further strengthen campaign performance. Location targeting ensures your adverts are shown only within the towns and areas you serve. Ad extensions increase visibility and credibility by highlighting contact details, service areas and key selling points. Audience segmentation allows campaigns to be refined so budget is focused on the searches most likely to result in instructions.
In competitive property and legal markets, precision matters. A well structured Google Ads campaign ensures your firm appears ahead of competitors when it matters most, drives qualified traffic rather than empty clicks, and turns search demand into measurable enquiries.
When managed strategically, Google Ads becomes more than visibility. It becomes a controllable and scalable source of new business.
Ready to win more valuations and legal enquiries?
Whether you have a clear Google Ads objective or simply know your firm should be generating more from paid search, we would welcome the conversation. We will take the time to understand your estate agency or law firm, your target locations, your priority services and your growth ambitions before recommending the right strategy.
You will receive clear, commercially focused guidance and a tailored proposal built around return on investment. There is no obligation and no pressure, just straightforward advice on how to turn Google Ads into a consistent source of new instructions.
Got questions about Google Ads? Here are some of the most common things we get asked. If you’re still unsure about anything, just get in touch — we’re happy to help.
Yes — Google Ads can be tailored to almost any industry or location. Whether you’re a local service provider, an e-commerce business, or a national brand, we can build a strategy that fits your goals.
You’ll get clear reports showing how many people saw your ad, clicked, called, or filled out a form. We track every conversion and help you understand the return on your investment.
You can start seeing clicks and enquiries within days of launching your campaign. Unlike SEO or social media, Google Ads can deliver fast, measurable results — especially for high-intent searches.
There’s no fixed cost — you set your own budget. You can start small and scale up as you see results. The price per click varies depending on how competitive your keywords are, but everything is trackable and controllable.
Google Ads is an online advertising platform that puts your business at the top of Google search results. You choose keywords related to your service or product, and your ad appears when someone searches for those terms. You only pay when someone clicks on your ad.
Google Ads gives you immediate visibility at the top of Google search results — you pay for that position. SEO (Search Engine Optimization) is organic and takes longer to build, but doesn’t cost per click. Many businesses use both for maximum impact.
