We carry out detailed PPC audits for estate agents that are already investing in paid search and want stronger performance, better quality enquiries, and improved return on ad spend.

Working within the property sector, we understand the pressures, high cost-per-click environment, and regulatory considerations that come with advertising property services. Campaigns running through platforms such as Google Ads and Microsoft Advertising require precise structure and ongoing optimisation to remain profitable — particularly in competitive area.

We examine account structure, keyword strategy, negative keyword coverage, ad messaging, geographic targeting, device performance, conversion tracking, and landing page effectiveness. We also review how campaigns are segmented by area to ensure stronger control over spend and clearer performance visibility.

In estate agency PPC, small inefficiencies can have a significant financial impact. High-cost keywords in areas such as lettings and sales valuations leave little room for error. Our audits identify exactly where performance is leaking and where opportunities exist to scale profitably.

We don’t provide generic marketing feedback. We deliver focused insights tailored specifically to estate agencies — helping you reduce wasted spend, increase qualified enquiries, and build a more efficient, scalable paid search strategy.