Why Most Estate Agencies Waste Money on Google Ads
Most estate agencies believe they are “doing Google Ads” simply because they have campaigns running and money being spent every month. The assumption is that more visibility automatically leads to more instructions and valuations. In reality, a huge number of estate agents are quietly burning through thousands of pounds each year on poorly structured campaigns […]
The Difference Between SEO and PPC for Property & Legal Firms
For property professionals and legal firms, generating a consistent flow of high-quality enquiries is essential. Whether you are a solicitor specialising in conveyancing or an estate agency looking to win new instructions, your online visibility has a direct impact on your ability to attract new clients. Two of the most common digital marketing strategies used […]
The Biggest PPC Mistake Law Firms Make
Pay per click advertising can be one of the most powerful growth channels available to a law firm. When managed correctly it delivers high intent enquiries from people actively searching for legal help. Yet after more than a decade working with professional service firms, one mistake stands out above the rest. Law firms focus on […]
Why Estate Agencies and Law Firms Must Regularly Audit Their Google Ads Campaigns
Most estate agencies and law firms understand that Google Ads can be a powerful source of new business. When someone searches for a house valuation in your postcode or a solicitor for a specific legal matter, you want to appear at the top of the results. But launching a campaign is not the same as […]