Secondly, online marketing allows companies to reach a global audience. With the internet, companies can reach customers in different countries and time zones, without the need for physical storefronts or offices. This global reach is particularly important for e-commerce businesses that sell products or services online.

Thirdly, online marketing provides measurable results. Unlike traditional marketing methods, online marketing allows companies to track the performance of their campaigns in real-time. This means that companies can see how many people viewed their ads, clicked on their website, and made a purchase. This data can be used to optimise future campaigns and improve return on investment (ROI).

Fourthly, online marketing allows companies to build relationships with their customers. By using social media and email marketing, companies can engage with their customers on a personal level, providing them with valuable content, promotions, and customer service. This can help to build brand loyalty and increase customer retention.