Careers at Bryson Digital

PPC Executive

Bring a thoughtful, analytical approach to paid search. Help build campaigns that connect law firms with the people who need their services.

Specialism
Google Ads / PPC
Working arrangement
To be confirmed
Contract type
To be confirmed
Salary / rate
To be confirmed

The role

Turn campaign data into better decisions.

As a PPC Executive, you would support the planning, delivery and optimisation of Google Ads campaigns. The focus is on relevant enquiries and meaningful outcomes, with clear reporting to help clients understand their performance.

You would work with Alan Bryson to understand each client’s services, priorities and budget, translating that understanding into well-structured campaigns and practical recommendations.

What you’d work on.

  • Research keywords, search intent and competitor activity to inform campaign planning.
  • Build and maintain campaigns, ad groups, adverts and assets in Google Ads.
  • Review search terms, refine negative keywords and improve targeting.
  • Monitor budgets, bidding and campaign performance, highlighting issues and opportunities.
  • Help check conversion tracking for forms and calls, working with the relevant specialists.
  • Analyse results and prepare clear reports and recommendations.
  • Test advert messaging and landing page improvements with the wider team.
  • Keep up with Google Ads changes and apply relevant learning to the accounts.

What you’d bring.

  • Practical familiarity with Google Ads and paid search campaign structure.
  • A confident approach to working with numbers and interpreting campaign data.
  • Attention to detail when building campaigns and checking tracking or reports.
  • Clear written communication and an ability to explain your thinking.
  • Good organisation and a responsible approach to budgets and deadlines.
  • A willingness to ask questions, learn from feedback and develop your skills.

 

Useful additional experience

GA4, Google Tag Manager, Looker Studio, Microsoft Ads, call tracking or marketing for professional services would all be relevant. Tell us which tools you’ve used and what you’ve learned from your work.

Work with Alan

Alan Bryson

A personal approach
to the work.

Bryson Digital focuses on practical marketing, clear measurement and understanding the client’s business.

Share your experience and the kind of work you’re looking for. We can discuss whether there could be a suitable opportunity.

Interested in PPC work?

Let’s hear
your story.

Send a short introduction, your CV and any relevant campaign examples. Explain the work you’ve done, your contribution and what you’re looking for next.

Include in your email

  • Your CV or relevant experience
  • Examples of work
  • Your availability and preferred working arrangement
  • Your salary or rate expectations
  • Why you’re interested in Bryson Digital

How we approach the work

Care about the details.
Keep sight of the goal.

01

Understand the client

Know the services, market and enquiries the firm wants to attract.

02

Check your work

Build carefully, review the details and flag concerns early.

03

Explain the findings

Turn performance data into clear observations and useful actions.

04

Keep learning

Use feedback, testing and platform knowledge to improve.

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