Get a clearer understanding of your Google Ads performance. Our free PPC audit identifies wasted spend, tracking gaps and opportunities to attract more relevant legal enquiries.
Your campaigns may be generating clicks and reported conversions without giving you a clear picture of their commercial value. You might be receiving enquiries for services you do not offer, spending heavily in the wrong locations or counting actions that never became genuine leads.
A PPC audit for law firms helps identify where those problems may be coming from. It examines how your Google Ads account is structured, what is attracting traffic and how performance is being measured.
At Bryson Digital, we review your account in the context of your firm’s priorities. That means understanding the practice areas you want to grow, the clients you can assist and what makes an enquiry worthwhile.
Our free Google Ads audit provides practical findings and recommended next steps. It gives you a starting point for improving an existing account and deciding whether you need further support.
We start by discussing your firm’s goals and concerns. You may want to reduce unsuitable enquiries, investigate rising costs or understand why a particular practice area is underperforming.
With appropriate account access, we review the campaign structure, settings and available performance history. We examine how your budget is distributed and whether the account reflects the services and locations you want to promote.
We then assess the searches bringing people to your adverts, the messages they see and the pages they visit. This helps identify mismatches between what someone is looking for and what your firm provides.
Conversion tracking is another important part of the review. We look at what the account counts as a conversion and flag signs of missing, duplicated or unsuitable measurement.
The findings explain what we observed, why it matters and which actions deserve attention. Where the data cannot answer a question, we make that clear and recommend how to investigate further.
A useful audit examines how the main parts of your account work together. We focus on the areas most relevant to your campaigns and the concerns your firm has raised.
Review the searches associated with your adverts, keyword choices and negative keywords. We look for spending on irrelevant services, unsuitable locations and searches that do not match your intended clients.
Assess how practice areas are organised and where spend is being allocated. We examine whether budgets and bidding arrangements give your priority services appropriate attention.
Review the connection between the search, advert and destination page. Clear messaging and relevant service information help potential clients understand your offering and how to enquire.
Check which actions are included in your performance figures. We flag apparent measurement gaps and consider whether your reports provide enough information to assess enquiry quality.
These areas help establish where changes could make the account more focused and its results easier to interpret.
Look for gaps in campaign coverage, unclear adverts or obstacles on landing pages. Consider whether potential clients are being given a relevant and straightforward route to contact you.
An audit can highlight spending that appears poorly aligned with your firm’s services and objectives. Examples may include irrelevant search terms, unsuitable locations or campaigns generating low-quality responses. The findings depend on the data available and the context your team provides.
Are you spending on Google Ads without knowing whether the account is delivering suitable enquiries?
Tell us about your firm, the legal services you advertise and the concerns you would like us to investigate. We will discuss your goals and arrange the appropriate access for the review.
You may be dealing with rising costs, irrelevant contacts or reporting that does not match what your team is seeing. Our audit will help identify potential causes and establish sensible next steps.
You will receive clear findings and practical recommendations, with the option to discuss further support if you need it.
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