Why Call Tracking is Important
Call tracking has emerged as a powerful tool in measuring the effectiveness of a marketing strategy, especially for businesses that rely heavily on phone calls for sales and customer service. In this blog, we’ll discuss why call tracking in digital marketing is essential. Firstly, call tracking provides valuable insights into customer behaviour. It helps businesses […]
Why its Important to Audit Your Google Ads Campaigns
As a business owner or marketer, you probably know how important it is to use Google Ads (formerly known as Google AdWords) to reach your target audience and drive traffic to your website. However, running a successful Google Ads campaign requires more than just setting it up and letting it run. It requires constant monitoring […]
Digital Marketing Expectations
Digital marketing has become an essential component of any successful business strategy in today’s digital age. However, there are often misconceptions about what digital marketing can and cannot achieve. We’ll discuss some of the common expectations vs reality of digital marketing. Expectation: Digital marketing will generate immediate results. Reality: Digital marketing is a long-term strategy […]
Digital Marketing Glossary
Digital marketing is a dynamic and ever-evolving field, and with it comes a vast array of terms and jargon that can be overwhelming, especially for beginners. Whether you’re a seasoned professional or just starting out, understanding these terms is crucial to navigating the digital marketing landscape effectively. This guide will walk you through an A-Z […]
Why Companies Should Invest in Online Marketing
In today’s digital age, online marketing has become an essential component of any successful business strategy. With the increasing use of the internet and social media, companies must have an online presence to remain competitive in their industry. I will outline some of the reasons why companies should do online marketing. Firstly, online marketing is […]
What Is Google Ads and What Does It Mean for My Business?
Google Ads, formerly known as Google AdWords, is a popular online advertising platform that allows businesses to create and display ads on Google search results pages, YouTube videos, and other websites across the internet. Launched in 2000, Google Ads has grown to become one of the most powerful and effective advertising tools available today. The […]
Top Digital Marketing Trends to Watch in 2025
The digital marketing landscape is ever-evolving, and staying ahead of emerging trends is crucial for businesses aiming to maintain a competitive edge. As we step into 2025, new technologies, consumer behaviours, and industry innovations are reshaping how brands engage with their audiences. Here at Bryson Digital, we’ve analysed the latest developments to bring you a […]